As automated vehicle (AV) technology continues to grow, along with its opportunity to become a viable commuter transport solution, it is essential to understand people’s attitudes and perceptions towards the technology and their likelihood of engaging in their daily lives. The StreetWise passenger trial explored the perceptions, experience, and uptake preference of a hypothetical self-driving service and of participants' experience in an automated car.

The trial included a pilot phase and a trial phase; in total 110 participants had an experience in the vehicle. Participants completed a pre-and-post experience questionnaire as well as filling in realtime measures during the journey. Some participants took part in a short interview after the trial to gather further information about participants’ attitudes towards self-driving vehicles.

The results show that the participants had a positive overall journey experience (including ratings and feelings of safety, security, trust, smoothness, overall experience and expectations) with safety being the most important consideration. Additionally, the data suggested that participants were more likely to use self-driving services for commuting and business trips but less likely to use them for transporting children. Other factors considered were previous ridesharing experience, willingness to pay, modal shift and what industry should focus on as a priority.

For details of the technical methodology, please see the Streetwise trials: Technical Report PPR 966

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