“Any task that involves holding a device, looking at it, and interacting with it during driving will adversely affect driving performance. Typical effects are drifting out of lane, erratic speed control and being less aware of what is around you, resulting in poor anticipation of hazards. Recent research by TRL suggests that between 10-30% of road accidents in the EU are at least partly caused by distraction, and social media is an increasing risk in this area.

“Even simply speaking on a mobile phone can slow reaction times to sudden events, as much as being at the legal limit for blood alcohol in England (80mg/100ml of blood). Interacting with social media is even more demanding than simply speaking. Drink-driving is socially unacceptable because the behaviour puts not only the driver, but other road users’ lives at risk. Choosing to be deliberately distracted from driving by tasks such as checking social media also puts other road users at risk and should also be seen as socially unacceptable.

“We know that as mobile technology has advanced, more attention has been paid to distraction when driving. However, we also know that attitudes and behaviours can change for the better. Drink-driving was socially acceptable in the 1960s and 1970s, but now it is seen as socially unacceptable by most people. The same could happen with distracted driving, although the development of new technologies may provide alternative solutions.

“Obviously some people, some of the time, value their social connectivity more than they value their safety and the safety of others. It is this perspective that should be targeted.”

 

Register for our newsletter

Learn more about TRL with regular updates

Media membership

Our latest press releases and news

Get in touch

Have a question? Speak to one of our experts today.