This report examined the consequences of a particular case where a conventional double decker bus service was replaced by a high frequency "midibus" service. (The midibus had a capacity of 20 seats plus 6 standing). Bus services were monitored in the Medway area over the period from November 1985 until March 1988. The aims of the study were to: a) identify bus service and fare changes; b) estimate patronage changes; c) ascertain passenger attitudes to the new service; and d) assess the financial consequences. Details of the study area such as population, land use, employment, and car ownership were provided, as were details of the bus service both before and after the introduction of the midibus service. Roadside passenger counts and on-bus surveys were augmented with data from Kent county Council's 1984 and 1987 on-bus surveys. It was found that local route changes and the hail and ride facility of the midibus resulted in shorter walks for some residents but longer walks for others. Ride times were not significantly affected. Fares increased only a little ahead of inflation. Patronage increased by about 25%, and public opinion was generally favourable. The new services probably broke even after subsidy. Costs per mile were probably 10-30% less than the conventional services.

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