the introduction of british standard time in 1968 was the occasion for extra effort to encourage children to wear conspicuous clothing. the opportunity was taken to study factors such as latitude, social class, age of child, etc; which were thought to influence the wearing of aids to conspicuity. primary school children, head teachers of primary schools and parents were questioned about the precautions the children took, particularly in wearing or carrying articles which would be easily seen in the light of car headlamps or street lighting. they were also asked whether or not the children were accompanied to school by adults. similar questions were asked in an enquiry by nop market research ltd. in march 1969. most people did not consider the problems of road safety under british standard time to be serious. children who used items to make themselves more easily seen were in the minority. although most schools had given advice on the subject and as might be expected children travelling by car were less likely to use such items than those who walked to school. the using of protective items did not seem to be connected with social class or length of journey but did seem to be associated with having to cross busy streets. (a).

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