TRL and TNS-BMRB were commissioned by the Department for Transport (DfT) to undertake an investigation into the responses of early adopters of electric vehicles (EVs ) to both the Plug-in Car Grant (PiCG) and Plugged-in Places (PiP) schemes . Barriers to adoption in both the early adopter and more mainstream markets were also investigated.
This research explored the contribution of these two schemes to the uptake of EVs. Private and organisational PiCG recipients’ views and experiences of buying, owning and using EVs were explored. To further investigate the barriers to adoption, the views of those who had recently bought an internal combustion engine (ICE) vehicle rather than an EV were also investigated.

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