children's reactions were assessed to a road safety film 'mind how you go'. nearly all the children found the film enjoyable and recognised that it was a road safety film. the hero, graham, was aged 8, but even among the 10 year old children, he was commonly thought to be the same age as they were, so they could be expected to identify with him. three incidents in graham's day were meant to illustrate road safety points. a few children from the 7-10 year old age range failed to draw these implications. two filming techniques which were intended to illustrate something occurring in graham's imagination and some things that he remembered, were understood by nearly all the children.(a)

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