The EUROTOLL project was designed to obtain a better understanding of road user reactions to Transport Demand Management (TDM) measures in both urban and interurban situations. The measures that were assessed consisted principally of road user pricing and improved public transport alternatives. The findings aim to assist local authorities in their assessment of the potential of TDM strategies. The principle findings of the EUROTOLL project confirmed expectations that road users adopt avoidance strategies in response to road pricing schemes. Thus, road users focussed on maintaining a degree of car mobility while minimising the financial burden of pricing. In urban areas, it was noted that most road users have a higher value of time than for interurban trips. Thus, some road users would be willing to pay a high toll in order to save time. Others would shift modes to public transport (particularly park and ride) if this was given some priority over private vehicles. In both interurban and urban situations, modulated road pricing could induce a modal shift or a retiming of the journey, in order for the road user to minimise the financial burden of the TDM scheme. (A)

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