This report represents Deliverable 2.1, Consumer Attitudes and Behaviours. The purpose of this report is to provide understanding of consumer attitudes towards ULEV adoption including detail of existing and new barriers to adoption; to capture and discuss lessons learnt from previous consumer trials to identify risks and develop recommendations to mitigate the risks; and to qualitatively explore consumer attitudes to managed charging scenarios (with consumers who have experience of a BEV or PHEV). Each chapter of this Report provides a summary of the overall results from the individual research activities. These are collated into an overall key findings section within the report (Section 6). In the Executive Summary, only the key findings for input into other areas of the project are summarised.

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